Acumen New Zealand Limited is owned by the Acumen Trust, which is an employee trust created in 2017 for the benefit of permanent employees of Acumen.
The trustee of the Acumen Trust is Acumen Trust Limited, a corporate trustee with three Directors, currently Keith Watson, Michael Dunlop, and Victoria Spackman.
The three Trust Directors are also independent Directors of Acumen New Zealand Limited.
Acumen also has four Executive Directors - Adelle Keely (CEO), Alysha Maclean (GM Auckland), Bronwyn Millar (GM Wellington) and Mandy Hancock (COO).
With 20 years in the communications industry, Adelle has been trusted to evolve, promote and protect the brands and reputations of some of New Zealand’s most influential organisations. Her strength is understanding how brands, consumers, business, Government and communities interact – taking a creative, integrated approach across earned, owned and paid channels. Her diverse experience spans New Zealand, the UK and the US across sectors including building and infrastructure, ICT, FMCG, financial services, professional services and health & wellbeing. Adelle understands how to connect communications activity with clients’ commercial drivers and has extensive corporate and marketing communications capability including business advice, strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, brand campaigns, internal communications and media training.
With almost 10 years marketing and corporate communications experience in New Zealand, the UK and Europe, Alysha has strong commercial nous and a strategic problem-solving attitude. A digital native, Alysha is skilled at delivering integrated, content-led PR programmes aimed at building trust in brands and business. She has responsibility for leading client relationships and has a proven track record for running highly successful, insight-driven communications campaigns across diverse sectors including technology, FMCG, health, professional services and not-for-profit.
Bronwyn has 20 years experience, providing business advice, marketing and corporate communications to help clients solve problems or create opportunities. She helps clients to look at things differently and to communicate and build trusting relationships. Bronwyn has extensive experience in investor relations. She is also a specialist in integrated thinking and reporting, providing advice to some of the world’s leading organisations in New Zealand and the United Kingdom. Bronwyn works with clients to understand their sustainability risks and opportunities, and helps them to develop strategies and communicate to stakeholders. Bronwyn has extensive experience across a range of disciplines, including strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, creative brand campaigns, and internal communications. She works closely with the creative team and has a strong understanding of digital and traditional platforms.
Mandy is a Board member and director of Acumen and is part of the Executive Leadership team. She is a key contributor to the company’s business planning and strategy. Mandy leads the financial and operations team and is responsible for all the financial, commercial, technology, property, HR and administration functions for Acumen nationally. Mandy is a fellow of the Institute of Chartered Accountants in England and Wales and previously worked for Coopers & Lybrand Deloitte in the UK.