Using digital platforms to listen, share stories and engage people
Content & channel strategy
Social media content & advertising
Website & mobile development, build and integration
Search Engine Optimisation (SEO) strategy
Search Engine Marketing (SEM) - Google AdWords
Community building & management
Social media listening, reporting & audits
Intelligent and integrated digital strategy
We take a digital-first approach, although we believe that digital must form part of an integrated strategy to get the best results.
Our Content and Channel Model underpins our approach. Our story-telling background combined with data and insights means we take both an intuitive and intelligent approach to content creation and digital.
Our strength is in simplifying complex information and making it interesting and engaging to a range of online audiences while keeping it consistent with the offline experience.
Our in-house digital and social strategists, content creators, journalists, designers and videographers collaborate to create content that people want to share and engage with.
We ensure the information architecture promotes accessibility, usability and engagement. We manage the entire web development, build and integration process to deliver a seamless result for our clients.
As organic reach is limited we utilise Search Engine Marketing, Search Engine Optimisation and advertising to amplify content, extending reach and engagement.
We use a range of social listening tools and analytics to undertake audits, track results and inform strategy.
Our affiliation with Edelman enhances our ability to keep up with global best-practice and apply it locally.
Creating engagement and building an emotional connection with a brand is an art in today’s world. Central to our integrated campaigns are brand stories that can work across multiple channels – increasingly this is becoming social-led as we follow where the audiences are.
We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May. It started the national conversation of how New Zealand could transition to a low carbon economy in a way that supported workers and communities.