Evolving, promoting,
protecting brands
& reputations
Acumen is in the business of earning trust for clients. We do this by building relationships with conversations that matter.
We evolve, promote and protect brands and reputations.
We offer a rare blend of specialist communications expertise, lived experience, understanding of sectors and commercial realities, along with knowledge of people, culture, media and political environments
Our objectivity, judgement and nuanced approach drives understanding, engagement, trust, positive action and opportunity.
Our Services
Strategy & Advice
Corporate Communications
Issues & Crisis Management
Government Relations
Marketing & Communications
Media
ESG
Strategy & Advice
Bringing independent expert advice and good judgement to help leaders solve problems and create opportunities often in complex environments.
Strategy & positioning
Narrative & messaging
Executive counsel & coaching
Research & insights
Corporate Communications
Earning trust and social licence through corporate storytelling and building relationships. Evolving, promoting and protecting reputations.
Corporate storytelling
Narratives & messaging
Reputation & trust management
Stakeholder engagement
Employee communications
Issues & Crisis Management
We have a healthy paranoia and prefer to manage risks before they become crisis. Our nuanced approach, experience, tools and relationships are invaluable in tricky situations.
Strategy
Issues & crisis preparedness
Crisis simulations & training
Risk & stakeholder mapping
Real-time crisis response
Media training
24/7 monitoring
Reputation recovery
Government Relations
We enable organisations and Government to understand each other and work together. Our Wellington-based team has deep understanding of the political process and brings intelligence and connections based on our positive professional working relationships built up over decades.
Insights & intelligence
Policy analysis
Ministerial office engagement
Advocacy
Submissions
Select Committee briefings
Cross-party briefings
Legislation alerts
Marketing & Communications
Elevating brands to build preference, loyalty, advocacy and sales. Bringing insights around shopper behaviour, market and consumer trends inspire campaigns while being attuned to managing risks.
Channel marketing
Creative & design services
Content – copywriting, audio, videos, infographics and visualisations
Promotions & competitions
Social Media
Media
We know how to make commercial or public interest stories newsworthy. We enjoy long-standing media relationships and our clients to be prepared and responsive if an unwanted story gains traction.
Integrated media strategy
Earned media/media relations
Media partnerships & sponsored content
Media & presentation training
Media analysis & reporting
Product launches & promotions
Issues & crisis
Production management & printing
ESG
Maintaining social licence by integrating ESG into your purpose and business strategy to achieve lasting value creation and earn the trust of investors and stakeholders. We help you to identify, manage and communicate your priorities in ways that builds reputation and differentiation, attracts and retains talent, drives innovation and productivity, protects access to capital, and manages risks and costs.
Strategy
Positioning & corporate storytelling
Issues identification & materiality mapping
Stakeholder engagement
Change management & employee communications
Sustainability & integrated reporting
We are proud to work with
