About us
Acumen is an independent, locally-owned specialist
corporate and marketing PR and communications agency.
We evolve, promote and protect brands and reputations by combining human insight with the best of AI. AI adds to our work – but it’s our people, judgement and relationships that make the difference.
We are independent and locally owned by a trust, where employees are discretionary beneficiaries fostering an entrepreneurial spirit.
Our team is values-led, switched-on and easy to do business with and that’s why our relationships last. Our shared values are creativity in our thinking, credibility in our teams, energy in our actions and real warmth in our relationships.
We offer a rare blend of specialist communications expertise, lived experience, understanding of sectors and commercial realities, along with knowledge of people, culture, media and political environments.
We are an AI-reflexive consultancy: embracing AI as a powerful tool, while bringing the human insight, judgement and relationships that technology cannot replace. We’ve invested in governance, training, culture and capability so we can harness AI responsibly and effectively – so we can focus on creating outcomes that matter for clients, their stakeholders, and New Zealand.
We provide judgement and a nuanced approach to building understanding, engagement, trust and positive action. Our award-winning corporate, marketing communications and public policy work demonstrates this.
Politically neutral, we have a track-record of working with everyone. We are an All of Government Level 2 Provider. We bring diverse, long-standing relationships built over 45 years and have offices in Auckland and Wellington.
Our Acumen Edelman Trust Barometer provides valuable insights on how to build trust and social licence.
We anticipate, adapt to change and challenge. We’re optimistic and create inclusive conversations that matter to deliver outcomes for all New Zealanders.