Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

Victoria Spackman ONZM joins Acumen as a Director

Nov. 4, 2021

Victoria Spackman has been appointed as a director of the Acumen Trust Board and the Acumen New Zealand Board.

Buying time: Government’s Emissions Reduction Consultation Document

Oct. 13, 2021

Read Dr Jon Johansson's, Acumen's Group Account Director – Government Relations, analysis of the Emission Reduction Plan.

Proposals for a new Waste Strategy: Our analysis

Oct. 13, 2021

Last week the Government released "Te kawe i te haepapa para, Taking responsibility for our waste, Proposals for a new waste strategy" from the Minister for the Environment, more simply known as the "Waste Strategy".

The Week That Was, 10 September 2021

Sept. 10, 2021

Another week closer to daylight saving and we shine a light on Level 4, Facebook glasses, emissions, and NZ On Air's "Where our audiences are".

The Week That Was, 3 September 2021

Sept. 3, 2021

As the outbreak of the Delta variant and the associated lockdown continues across New Zealand, we hope you are all safe and well. Here's some good news for you to enjoy as we move into the weekend and the week beyond.

The Week That Was, 20 August 2021

Aug. 20, 2021

There’s enough doom and gloom around Aotearoa this week, so we won’t spend too much time on the lockdown and virus conversation. We’ll leave the up-to-the-minute updates to the Prime Minister and Director General of Health.

The Week That Was, 30 July 2021

July 30, 2021

As the year rolls into the eighth month our Week That Was starts with Olympic Gold and ends at the top of the Great Pyramid of Giza. In between, we traverse malaria, TikTok, Ineos and sand.

The Week That Was, 16 July 2021

July 16, 2021

As some parts of the country batten down the hatches for some wild weather over the weekend, our Week That Was features Toa, the orphan orca, vaccine ads from around the world and the 196-foot deep pool in Dubai.

The Week That Was, 9 July 2021

July 9, 2021

It's not The Week That Was without lots of COVID coverage, and this week is no different. This week it's supplemented with a guide for "finfluencers", Facebook being shutdown in Germany and a giant 3D cat in Tokyo. Enjoy the read.

The Week That Was, 25 June 2021

June 25, 2021

With the Winter Solstice behind us and the days getting longer, we’re optimistically looking forward to spring and summer. In the interim, enjoy our take on the past seven days.

A Three-Month Window for Business

June 14, 2021

Dr Jon Johansson's, Acumen's Group Account Director – Government Relations, analysis of the Climate Change Commission’s Final Advice to Government.

The Week That Was, 11 June 2021

June 11, 2021

Climate change advice, liveable Auckland, joints for jabs and free cat sound effects all caught our eye these past seven days.