Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

The Week That Was, 14 May 2021

May 14, 2021

Along with the ongoing cryptomania and a wage freeze, we highlight the impact of app tracking transparency on Facebook, Allbirds and adidas cutting carbon, and a new guitar from Fender.

The Week That Was, 7 May 2021

May 7, 2021

As we head into May we're welcoming Axle home, waiving IP rights on vaccines, watching Dogecoin soar and smiling at some pandemic innovation. Only 232 days till Christmas.

The Week That Was, 30 April 2021

April 30, 2021

This week we mark the end of another month with a possible Covid cure in a pill, 150 years of the Parliamentary press gallery, Joe Biden's first 100 days, Microsoft crowdsourcing their new font, and a Russian singer trapped in a Chinese reality show.

The Week That Was, 23 April 2021

April 23, 2021

As we head into another long weekend, climate change, bank guarantees, influencers paying tax, press freedom (or lack of it) and QR codes in the sky captured the attention this week. Enjoy your weekend.

The Week That Was, 9 April 2021

April 9, 2021

This week we’re catching up on two weeks’ worth of content that caught our attention from across the country and around the globe. Last week our reactions were slowed due to an excess of Easter goodness.

The Week That Was, 25 March 2021

March 25, 2021

It's an interesting week when Yo-Yo Ma gives an impromptu concert, an enormous container ship blocks the Suez canal, Westpac talks about selling its New Zealand arm and the Government moves on housing. Have a great weekend.

The Week That Was, 19 March 2021

March 19, 2021

Sailing, Google might soon pay for New Zealand news, Instagram's further safety measures, the challenge of Long COVID, and more. Read on for more from the week that was.

The Week That Was, 12 March 2021

March 12, 2021

NFT madness, when you'll be vaccinated and how Dolly Parton and Star Wars fit in, the lack of coverage of women's sport, putting an end to complaints about te reo Māori, something about Clubhouse, and more in this week's Week That Was.

The Week That Was, 5 March 2021

March 5, 2021

This week we clarify the rules on testing and self-isolation, dig into media manipulation, turn Word into PowerPoint, and find The Queen's Gambit playing Connect 4.

The week that was 18 February 2021

Feb. 18, 2021

We're out of lockdown! Google and News Corp signing a precedent-setting deal, Elton John and Michael Caine encouraging vaccination, and plastic recycling feature in our weekly wrap-up.

The week that was 11 February 2021

Feb. 11, 2021

This week: the battle for 6G is on, spinach can send emails, the Travel photographer of the Year winners have been announced, COVID variants can be illustrated, and cat filters are great. Kung Hei Fat Choi!

The week that was 4 February 2021

Feb. 4, 2021

Welcome to February. This week we make mention of Captain Sir Tom, Tim Cook, NCEA, Lady Gaga, ketchup and the coup in Myanmar. It's an eclectic mix and therefore almost perfect for 2021.