Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

The week that was 13 November 2020

Nov. 13, 2020

Our quick trip through the week that has just been includes the need to reform the OIA, a President-elect in an anxious nation, influencers causing headaches by going above and beyond, and more.

The week that was 5 November 2020

Nov. 5, 2020

With the US election livestreaming in the background (still too close to call) our week that was covers unemployment in NZ, being the most ‘Islamic country in the world’, a Twitter poll gone wrong, and more.

What does the new Cabinet mean for business?

Nov. 2, 2020

With yesterday's new Cabinet announcement, mainstream media will discuss the ins and outs and the winners and losers. Our focus remains on the impact of the announcement on our clients.

The week that was 29 October 2020

Oct. 29, 2020

A key hunt, the resilience of New Zealand's small businesses, meerkats to the rescue, twitter, every European city, and Kim Kardashian all stimulated the Acumen neurons in the past seven days.

The week that was 23 October 2020

Oct. 23, 2020

To help everyone over their post-election hangovers and/or blues, our thoughts this week feature being Tova'd, Stickybeak, time travel through words, a rare white tūi and why you should hug a cow.

What does this Government mean for business?

Oct. 19, 2020

We have a new Government. Congratulations to the New Zealand Labour Party, Prime Minister Ardern and the returning Government who ran a successful campaign.

The week that was 15 October 2020

Oct. 15, 2020

The week before the election gave us Burger King, fish & chips, Kim Jong Un, and Berlin flipping the bird at people who won’t wear masks. Enjoy, and if you haven’t already: get out and vote (but only once).

The week that was 8 October 2020

Oct. 8, 2020

Is Election Day becoming a little passé? Ever seen ads in your games? Do Facebook pose an existential threat? These were some of the questions we were posing to the team this week.

The week that was 2 October 2020

Oct. 2, 2020

This week we're talking about future innovators, Absolut Vodka and their campaign for unity, Snoop Dogg, fintech developments, 4th division English football, and more.

The week that was 24 September 2020

Sept. 24, 2020

In the week that saw the run into the 2020 General Election start to heat up, we look at pre-loved furniture, the unintended consequences of a fast-food rapper collab, donations, and more.

The week that was 17 September 2020

Sept. 17, 2020

Another week down. Another week closer to the end of 2020. Climate activists changing the political landscape, 25 COVID-inspired trends, anime COVID spokespeople, filming a kiss in the time of COVID, and more.

Covid disrupts events & creates opportunity

Sept. 14, 2020

In a matter of weeks, the event landscape changed forever. Since the onset of the pandemic, hundreds of events have been cancelled, and, as the world starts to reopen, revised and re-engineered.