Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

The Week That Was, 20 August 2021

Aug. 20, 2021

There’s enough doom and gloom around Aotearoa this week, so we won’t spend too much time on the lockdown and virus conversation. We’ll leave the up-to-the-minute updates to the Prime Minister and Director General of Health.

The Week That Was, 30 July 2021

July 30, 2021

As the year rolls into the eighth month our Week That Was starts with Olympic Gold and ends at the top of the Great Pyramid of Giza. In between, we traverse malaria, TikTok, Ineos and sand.

The Week That Was, 16 July 2021

July 16, 2021

As some parts of the country batten down the hatches for some wild weather over the weekend, our Week That Was features Toa, the orphan orca, vaccine ads from around the world and the 196-foot deep pool in Dubai.

The Week That Was, 9 July 2021

July 9, 2021

It's not The Week That Was without lots of COVID coverage, and this week is no different. This week it's supplemented with a guide for "finfluencers", Facebook being shutdown in Germany and a giant 3D cat in Tokyo. Enjoy the read.

The Week That Was, 25 June 2021

June 25, 2021

With the Winter Solstice behind us and the days getting longer, we’re optimistically looking forward to spring and summer. In the interim, enjoy our take on the past seven days.

A Three-Month Window for Business

June 14, 2021

Dr Jon Johansson's, Acumen's Group Account Director – Government Relations, analysis of the Climate Change Commission’s Final Advice to Government.

The Week That Was, 11 June 2021

June 11, 2021

Climate change advice, liveable Auckland, joints for jabs and free cat sound effects all caught our eye these past seven days.

Budget 2021. What a difference a year makes

May 21, 2021

In our analysis of Grant Robertson’s budget, we look past the numbers to the two prongs of the Budget – one that puts money into people’s pockets, the other that ramps up the infrastructure spend even more.

The Week That Was, 4 June 2021

May 14, 2021

Covering off a full-on couple of weeks and patting ourselves on the back after a pretty special night at the 2021 PRINZ Awards

The Week That Was, 14 May 2021

May 14, 2021

Along with the ongoing cryptomania and a wage freeze, we highlight the impact of app tracking transparency on Facebook, Allbirds and adidas cutting carbon, and a new guitar from Fender.

The Week That Was, 7 May 2021

May 7, 2021

As we head into May we're welcoming Axle home, waiving IP rights on vaccines, watching Dogecoin soar and smiling at some pandemic innovation. Only 232 days till Christmas.

The Week That Was, 30 April 2021

April 30, 2021

This week we mark the end of another month with a possible Covid cure in a pill, 150 years of the Parliamentary press gallery, Joe Biden's first 100 days, Microsoft crowdsourcing their new font, and a Russian singer trapped in a Chinese reality show.