Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Spring's here (now that the Southerly Blast has passed), and with it a new collection of thoughts from the Acumen team. Read on for more of things we've been thinking about this week.
As we draw ever closer to spring, here the latest thoughts and interesting updates from the Acumen team. We look at Onesie Day, KFC, the NZX, a Tesla competitor, crisis management, and more.
There’s no denying a crisis is an uncomfortable situation for any business. While it can be more art than science there are eight core tenets that we’ve found valuable when called in to advise on a crisis.
A word from Adelle, canon's challenge to fake news, the anatomy of a rumour, AirBnB and their initial public offering, a fancy kettle, and David Farrier's mistaken identity make up the week that was.
The second week of August has been as full-on as any in 2020. Here are a selection of thoughts and interesting things, including Ashley in Hollywood, COVID ads, the public versus private debate, and more.
Competition between tech giants Facebook and Tiktok, election campaigns, Wellington-based SAS, and Arthur (the cartoon). Read on for some of Acumen's thoughts from the week that was.
Highs, lows, notable events and, sometimes, plainly peculiar news. Here are some thoughts from the week that was including Microsoft, Burger King, Anna Fifield, and Nuclear Fusion.
Over lockdown, technology made it easy to collaborate, communicate and engage from near and far, which was positive, yet good old-fashioned face-to-face communication certainly has its place.
At Acumen we often say it’s our job to have a sense of ‘healthy paranoia’ – thinking through potential risks and having a plan. In 2020, it turned out that we could have been a little more paranoid!
In July I joined 40 CEOs and Chairs on a week-long NZ Initiative visit to Denmark to see how their public policy settings compare with New Zealand. What can we learn? Our GDP/Capita needs a look at.
We recently held our annual staff conference in stunning Queenstown. The theme of this year’s conference was Next Level – challenging ourselves to lift our game to benefit our clients and communities.
It was quite unsettling to discover that I was not as open-minded, critical in my thinking, and as informed as I had thought. Being part of a business delegation to Switzerland was the moment of realisation.
