Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

The week that was 4 February 2021

Feb. 4, 2021

Welcome to February. This week we make mention of Captain Sir Tom, Tim Cook, NCEA, Lady Gaga, ketchup and the coup in Myanmar. It's an eclectic mix and therefore almost perfect for 2021.

The week that was 29 January 2021

Jan. 29, 2021

One month down, eleven to go. This week Gamestop's share price rising 1700%, bikes in schools, a White House easter egg and scented candles detecting COVID caught our attention.

The week that was 22 January 2021

Jan. 22, 2021

Beautiful poetry, Wikipedia's 20th birthday, 100 million, WhatsApp irony, Mercedes perfume, a dog with a limp, and more come together in 2021's second week that was. Enjoy your weekend.

The week that was 14 January 2021

Jan. 14, 2021

Welcome to 2021. What a start it has been. Politics and pandemics aside here’s what captured the attention of the brave souls that ventured back to work and got to look at the summer sun out the window.

Don’t forget Select Committees

Dec. 18, 2020

The membership of Parliament’s Select Committee was released recently: 12 subject-focused committees and six specialist committees, each with varying member numbers.

The week that was 11 December 2020

Dec. 11, 2020

Tough times for Kiwi households, a fake COVID-19 press conference, TikTok rules ok and a legally binding beer contract are just some of the things that caught our attention in the past week.

The week that was 4 December 2020

Dec. 4, 2020

It's been a big week in New Zealand. Stuff bravely apologised for its coverage of Māori issues. We declared a climate change emergency. New Zealand is the best place to live right now, and more. Enjoy.

The week that was 27 November 2020

Nov. 27, 2020

The last week of November delivered us an excellent documentary from The Spinoff on dealing with family violence, alternative approaches to Black Friday, a very fast Tuatara, and more.

The week that was 19 November 2020

Nov. 19, 2020

Harry Styles on the cover, Christmas and German COVID advertising (again), misinformation from Kiwis, The Queen's Gambit, and fertility rates all caught our attention this past week. Read on.

The week that was 13 November 2020

Nov. 13, 2020

Our quick trip through the week that has just been includes the need to reform the OIA, a President-elect in an anxious nation, influencers causing headaches by going above and beyond, and more.

The week that was 5 November 2020

Nov. 5, 2020

With the US election livestreaming in the background (still too close to call) our week that was covers unemployment in NZ, being the most ‘Islamic country in the world’, a Twitter poll gone wrong, and more.

What does the new Cabinet mean for business?

Nov. 2, 2020

With yesterday's new Cabinet announcement, mainstream media will discuss the ins and outs and the winners and losers. Our focus remains on the impact of the announcement on our clients.