Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

The week that was 29 October 2020

Oct. 29, 2020

A key hunt, the resilience of New Zealand's small businesses, meerkats to the rescue, twitter, every European city, and Kim Kardashian all stimulated the Acumen neurons in the past seven days.

The week that was 23 October 2020

Oct. 23, 2020

To help everyone over their post-election hangovers and/or blues, our thoughts this week feature being Tova'd, Stickybeak, time travel through words, a rare white tūi and why you should hug a cow.

What does this Government mean for business?

Oct. 19, 2020

We have a new Government. Congratulations to the New Zealand Labour Party, Prime Minister Ardern and the returning Government who ran a successful campaign.

The week that was 15 October 2020

Oct. 15, 2020

The week before the election gave us Burger King, fish & chips, Kim Jong Un, and Berlin flipping the bird at people who won’t wear masks. Enjoy, and if you haven’t already: get out and vote (but only once).

The week that was 8 October 2020

Oct. 8, 2020

Is Election Day becoming a little passé? Ever seen ads in your games? Do Facebook pose an existential threat? These were some of the questions we were posing to the team this week.

The week that was 2 October 2020

Oct. 2, 2020

This week we're talking about future innovators, Absolut Vodka and their campaign for unity, Snoop Dogg, fintech developments, 4th division English football, and more.

The week that was 24 September 2020

Sept. 24, 2020

In the week that saw the run into the 2020 General Election start to heat up, we look at pre-loved furniture, the unintended consequences of a fast-food rapper collab, donations, and more.

The week that was 17 September 2020

Sept. 17, 2020

Another week down. Another week closer to the end of 2020. Climate activists changing the political landscape, 25 COVID-inspired trends, anime COVID spokespeople, filming a kiss in the time of COVID, and more.

Covid disrupts events & creates opportunity

Sept. 14, 2020

In a matter of weeks, the event landscape changed forever. Since the onset of the pandemic, hundreds of events have been cancelled, and, as the world starts to reopen, revised and re-engineered.

The week that was 10 September 2020

Sept. 10, 2020

As Alert Level Two restrictions persist and 1pm continues to grip the nation, we're reflecting on thoughts from a week where we can't quite believe it's September already. Read on.

The week that was 3 September 2020

Sept. 3, 2020

Spring's here (now that the Southerly Blast has passed), and with it a new collection of thoughts from the Acumen team. Read on for more of things we've been thinking about this week.

The week that was, 27 August 2020

Aug. 27, 2020

As we draw ever closer to spring, here the latest thoughts and interesting updates from the Acumen team. We look at Onesie Day, KFC, the NZX, a Tesla competitor, crisis management, and more.