Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
In the week that saw the run into the 2020 General Election start to heat up, we look at pre-loved furniture, the unintended consequences of a fast-food rapper collab, donations, and more.
Another week down. Another week closer to the end of 2020. Climate activists changing the political landscape, 25 COVID-inspired trends, anime COVID spokespeople, filming a kiss in the time of COVID, and more.
In a matter of weeks, the event landscape changed forever. Since the onset of the pandemic, hundreds of events have been cancelled, and, as the world starts to reopen, revised and re-engineered.
As Alert Level Two restrictions persist and 1pm continues to grip the nation, we're reflecting on thoughts from a week where we can't quite believe it's September already. Read on.
Spring's here (now that the Southerly Blast has passed), and with it a new collection of thoughts from the Acumen team. Read on for more of things we've been thinking about this week.
As we draw ever closer to spring, here the latest thoughts and interesting updates from the Acumen team. We look at Onesie Day, KFC, the NZX, a Tesla competitor, crisis management, and more.
There’s no denying a crisis is an uncomfortable situation for any business. While it can be more art than science there are eight core tenets that we’ve found valuable when called in to advise on a crisis.
A word from Adelle, canon's challenge to fake news, the anatomy of a rumour, AirBnB and their initial public offering, a fancy kettle, and David Farrier's mistaken identity make up the week that was.
The second week of August has been as full-on as any in 2020. Here are a selection of thoughts and interesting things, including Ashley in Hollywood, COVID ads, the public versus private debate, and more.
Competition between tech giants Facebook and Tiktok, election campaigns, Wellington-based SAS, and Arthur (the cartoon). Read on for some of Acumen's thoughts from the week that was.
Highs, lows, notable events and, sometimes, plainly peculiar news. Here are some thoughts from the week that was including Microsoft, Burger King, Anna Fifield, and Nuclear Fusion.
Over lockdown, technology made it easy to collaborate, communicate and engage from near and far, which was positive, yet good old-fashioned face-to-face communication certainly has its place.