Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Highs, lows, notable events and, sometimes, plainly peculiar news. Here are some thoughts from the week that was including Microsoft, Burger King, Anna Fifield, and Nuclear Fusion.
Over lockdown, technology made it easy to collaborate, communicate and engage from near and far, which was positive, yet good old-fashioned face-to-face communication certainly has its place.
At Acumen we often say it’s our job to have a sense of ‘healthy paranoia’ – thinking through potential risks and having a plan. In 2020, it turned out that we could have been a little more paranoid!
In July I joined 40 CEOs and Chairs on a week-long NZ Initiative visit to Denmark to see how their public policy settings compare with New Zealand. What can we learn? Our GDP/Capita needs a look at.
We recently held our annual staff conference in stunning Queenstown. The theme of this year’s conference was Next Level – challenging ourselves to lift our game to benefit our clients and communities.
It was quite unsettling to discover that I was not as open-minded, critical in my thinking, and as informed as I had thought. Being part of a business delegation to Switzerland was the moment of realisation.