Food & FMCG
Elevating brands to build trust,
preference, loyalty, advocacy and sales
We’re proud to have partnered with some of the biggest FMCG brands for decades.
The food & FMCG sector is a vibrant and essential part of our economy and lives. It is characterised by innovation in manufacturing and production, commitment to quality, and responsiveness to both local and international market demands. This sector faces challenges adapting to changing consumer preferences towards healthier and more sustainable products and ethical practices.
Our work is focused on elevating brands to build preference, loyalty, advocacy and sales. Our insights around shopper behaviour, media, market and consumer trends inspire our campaigns. We’re highly attuned to potential risks and manage these so they don’t detract from exciting product launches and announcements, as well as deep expertise in reputation, issues and crisis management.
We also engage in constructive dialogue with stakeholders including government, industry, health, sustainability, NGO and community groups to help shape policy and regulatory settings.