Primary

The primary sector is a cornerstone of our economy, encompassing agriculture, horticulture, forestry, and fisheries. It is characterised by its reliance on natural resources, its exposure to global market dynamics and environmental concerns.

The sector is working to meet changing consumer, customer, market and regulatory expectations around carbon emissions, biosecurity, managing water resources well and preserving biodiversity.

Our work in this sector centres on building understanding, trust and protecting social licence. We do this through positioning; education and advocacy around the realities of primary sector contributions to the economy, society and the environment; proactive storytelling and stakeholder engagement about how the sector is balancing productivity and growth with innovation and sustainable practices.

Our work aims to bridge the gap between the primary sector's realities and public perception, fostering a more informed and positive dialogue around its challenges, contributions and efforts towards sustainability and innovation.