Technology

Acumen’s technology and fintech experience is unmatched in Aotearoa. We work with a range of clients from start-ups and disruptors through to established operators whose customer segments include consumer, B2B (small through to enterprise), public sector and not-for-profit. We understand the issues and opportunities facing the sectors including: the impact of AI, the government's priorities and aspirations; lack of digital literacy; barriers to uptake; open banking and digital payments innovation; the paradox around poor diversity in the sector and technology’s ability to enable diversity and inclusion; defence and cyber security; data sovereignty; privacy; productivity; skills shortages; sustainability; cloud and big compute power; generative AI and ethical use of technology; the need for cross-sector collaboration to address these shared challenges and opportunities. ​

Much of what we do is translating technical products, concepts and information into content that is relevant and accessible to our target audiences, appearing on the channels they consume. We do this based on data-based insights, as well as our practical experience and knowledge of the market. For global clients, connecting locally is about demonstrating genuine commitment to the local market, understanding local nuance and tapping into what drives our audiences to build connection, preference and trust.

Our work includes strategic positioning, narrative development and messaging, thought leadership, integrated campaigns, stakeholder engagement, product and service launches, content development, media relations, digital marketing, partner and channel communications, digital marketing, community initiatives, events advocacy and government relations, and issues management.