Travel & Retail
Elevating brands to build trust,
preference, loyalty, advocacy and sales
We have extensive travel and retail experience spanning general merchandise, grocery, DIY, tourism experiences and airlines.
We understand the issues around pressures on margins in an inflationary environment, supply chain disruption, labour constraints, skills shortages & training, compliance, fair pay, in-store aggression and growing theft. We also understand changing customer expectations (convenience, omnichannel, conscious consumerism, packaging), and the need to reconsider customer experience and loyalty.
Our work is focused on elevating brands to build trust, preference, loyalty, advocacy and sales. Our insights around shopper behaviour, market and consumer trends, media and the regulatory environment inform our approach. We provide strategy, positioning, thought leadership and proactive storytelling, media relations, community engagement, integrated communications campaigns to support key sales initiatives, sustainability programmes, partner and supplier communications, crisis communication and issues management.
We also engage in constructive dialogue with stakeholders including industry, government, NGO and community groups to help shape policy and regulatory settings.
We also represent a number of FMCG brands that work directly into the retail channel. Understanding all facets of the supply chain and consumer-facing retail space helps us deliver the best outcomes for clients.