Acumen Edelman Trust Barometer 2022

Work to Do and Opportunities for New Zealand Institutions

The Acumen Edelman 2022 Trust Barometer has revealed that business is the only trusted institution in Aotearoa. Kiwis have high expectations of Business to offer broader-based leadership and for CEOs to be the face of change.

“Today’s expectations of CEOs are not just to run a business successfully, but to be visible on societal issues that affect their employees, customers, and communities where they operate,” said Adelle Keely, Chief Executive at Acumen.

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