Acumen Edelman Trust Barometer 2024

The 2024 Acumen Edelman Trust Barometer research looks at innovation and the impact it’s having on trust.

While businesses are forging ahead with strategies centred around innovation and change, and the benefits or possibilities that could be realised, many New Zealanders are not sharing the same level of enthusiasm. There’s growing apprehension that things are moving too fast.

This year’s report shows how innovation is positioned, managed and explained by institutions will be critical for acceptance and trust.