Navigating the lines between paid and earned media
PR, media relations, publicity or earned media are all Acumen core services.
Our team includes former journalists who understand what makes news or how to create a news angle for commercial or public interest stories. For us, a media relations campaign has to be connected to business drivers, otherwise it doesn’t serve a purpose.
Most of our focus is sharing the good news stories our clients are involved in through proactive programmes. On the other hand, our risk management frameworks enable our clients to be prepared and responsive in the event an unwanted story gets traction in the media. Often the objective is to stay out of the media yet remain engaged with stakeholders. We know how to get in the news and we know how to keep out of it.
We bring strong media networks and understand how to navigate the blurring of lines between earned and paid media to get the best value for clients.
We negotiate integrated media partnerships including earned, sponsored or native content to achieve the best outcomes.
We have experience running media training sessions for hundreds of New Zealand business leaders and their teams to build confidence and capability at effective story-telling.
Our team also produces media analysis and reports to demonstrate results and inform future strategy and campaigns.
Microsoft is committed to taking a leading position on tech issues in New Zealand, and we’re proud to support with the business communications, government relations support and media engagement it needs to fulfil this.
We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May. It started the national conversation of how New Zealand could transition to a low carbon economy in a way that supported workers and communities.