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Client: Samsung

Ramping up a national competition and changing the world for good

Kiwis are born and bred innovators – in fact - you could say innovation runs in our blood. Samsung New Zealand celebrates this with Samsung Solve for Tomorrow which challenges kids in years 5 - 10 to identify a challenge their community is facing, then unleash their creativity using science, technology, engineering, arts and maths (STEAM) to solve for it. Delivered in partnership with MOTAT, winners share more than $20,000 in prizes. Samsung also sponsors Samsung STEAM Cell trailers, brightly coloured trailers containing specialised and engaging STEAM equipment and teaching resources, that have been to more than 90 schools during the past 12 months.

Our task was to develop a campaign to support the launch of the 2022 competition in New Zealand, and in doing this increase entry numbers drive by MOTAT, earned media, positive sentiment and contribute to building the brand’s corporate reputation in Aotearoa.

Guest judge Dr Siouxsie Wiles was impressed by the calibre of the entries. The winner was a team from Howick College who developed a Non-Invasive Diabetes Device, aimed to use alcohol breathalyser technology as a non-invasive alternative measuring blood glucose levels. A team from Mt Richmond Special School was awarded second place for Kitchen Tools Reimagined which prototyped a safer way for people with disabilities to use sharp kitchen utensils.

To recognise our incredible winners and their families, we organised an awards ceremony in MOTAT’s Exhibition Centre.​ Key Government and education industry stakeholders attended including Hon Minister Phil Twyford, Helen White, Camilla Belich, Melissa Lee, Ministry of Education officials and Education NZ Officials.

The atmosphere from the 100+ audience was infectious, and the event was a huge success and gave Samsung an opportunity to celebrate the amazing efforts of the kids and their teachers, as well as meet and engage with those who contribute so much to our education sector.

Highly positive coverage was secured on the Newshub 6PM News, Stuff, and AM among other print regional outlets inspiring the next generation of younger Kiwis to solve for tomorrow.

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