Samsung Solving for Tomorrow

We’ve worked with Samsung New Zealand to implement its local CSR strategy, identify partners and connect global programmes with local communities. After a couple of COVID disruptions, we were delighted to launch Samsung’s global initiative, the Samsung Solve for Tomorrow competition at Pasadena Intermediate School. Delivered in partnership with MOTAT, and open to Kiwi kids in Years 7-10, finalists will share $20,000 in prizes, including prize money and Samsung tech for them and their school. We also secured microbiologist and winner of the New Zealander of the Year award, Dr Siouxsie Wiles, as our guest judge (along with MOTAT and Samsung) which has helped see entries flood in.

The inaugural Samsung Solve For Tomorrow is a nationwide competition challenging our next generation of innovators to unleash their creativity and use STEAM to identify and solve an issue impacting their community. Judges are looking for the most creative, feasible and relevant ideas

Pasadena Intermediate School in Auckland hosted the kick-off event where 30 talented and ambitious students participated in a STEAM workshop, run by the talented MOTAT team.

Sinelle Fernandez from The AM Show also attended the STEAM session showcasing the engagement and ingenuity of the Pasadena students, and the benefits of STEAM learning. Dr Wiles attended the launch, speaking with The AM Show crew about her passion for innovation and the importance of STEAM subjects.

To maintain awareness of the competition, STEAM, and the fantastic prizes, we negotiated media partnerships with School News and The AM Show, reminding educators, families, and parents of the Solve for Tomorrow competition, and how to enter.

The interest and uptake of the competition has been incredible, both in volume and quality, with many entries showcasing how promising the future is for New Zealand.