2018 Acumen Edelman Trust Barometer Research

March - 2018

The 2018 Acumen Republic Trust Barometer reveals a world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest to us. This Battle for Truth means that each institution (Business, Media, Government and NGOs) has a unique role to play in building and maintaining trust, as does every organisation.

Adelle Keely and Bronwyn Millar shared the results at Auckland and Wellington breakfast events and were joined by well-informed leaders representing a range of institutions to share their perspectives on the results and discuss the potential implications for us in New Zealand.

We were delighted to host in Auckland Sinead Boucher, Chief Executive at Stuff, Warren Allen, Chief Executive at XRB, and Liz Coutts ONZM, Professional Director with governance roles including Chairman of Ports of Auckland, Oceania Healthcare and Skellerup Holdings, and Director at EBOS Group and Yellow Pages, as well as President of IoD.

In Wellington we were joined by Jon Duffy, Head of Trust & Safety at Trade Me, Paul Thompson Chief Executive/Editor in Chief at Radio New Zealand and Warren Allen, Chief Executive at XRB.

Our panellists were excellent and shared valuable insights. Michael Dunlop also facilitated lively, informative discussions among clients and influencers in attendance.

If you would like a copy of the report, or would like to better understand how to build trust among your stakeholders please get in touch with your relationship manager or contact Renee Ji at [email protected]

Adelle Keely on the Trust Barometer and how it impacts businesses

Bronwyn Millar on Government Trust and NGOs

John Duffy, Head of Trust and Safety at TradeMe, on personal privacy and data use

Sally Vernon, Communications Manager at Samsung NZ, on media and factual information