Through our work we help organisations reach their potential in an uncertain, fast-changing environment. Working across all sectors including government, infrastructure, technology, professional services and fast-moving consumer goods, we create conversations and move people to positive action. Our integrated marketing communications and campaigns, digital and traditional, drive results for our clients.
Acumen helped launch The Panadol Care Collective, which celebrates the extraordinary people who go above and beyond for their fellow humans, seeking nominations from the public for a share of $15,000.
Listing on the New York Stock Exchange is no easy feat. So, when digital brokerage app Stake heard that Kiwi-born Rocket Lab was about to do just that, it asked Acumen to find a way to say congrats and encourage Kiwi investors to invest in RKLB via Stake. Share platforms are becoming a crowded space where getting liftoff can be challenging, so we looked for something a bit extra to add rocket fuel to the launch.
Creating engagement and building an emotional connection with a brand is an art in today’s world. Central to our integrated campaigns are brand stories that can work across multiple channels – increasingly this is becoming social-led as we follow where the audiences are.
Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world. Part of this campaign was 'busting' contactless myths.
We worked with the Office of Ethnic Communities to plan and deliver this year’s EPIC NZ conference. In June, EPIC NZ brought together more than 300 participants from New Zealand's ethnically diverse business community to discuss diversity and the New Zealand Business story.
We have been supporting the National Cyber Policy Office on the Connect Smart campaign for three years, with the aim of improving awareness of cyber security and supporting individuals and workplaces with resources to improve their capability.