Our Work

Through our work we help organisations reach their potential in an uncertain, fast-changing environment. Working across all sectors including government, infrastructure, technology, professional services and fast-moving consumer goods, we create conversations and move people to positive action. Our integrated marketing communications and campaigns, digital and traditional, drive results for our clients.


Celebrating a landmark launch in a landmark location

Dec. 13, 2022

We recently helped HP launch its new generation of HP ENVY and Spectre laptops across Australia and New Zealand.

Top leaders come together to drive the future of construction

Dec. 13, 2022

Acumen supported Master Builders to launch the Vertical Construction Leadership Group (VCLG) to address the systemic issues facing the commercial construction sector and unlock better outcomes for New Zealanders.

Surviving, reviving, thriving - shaping Kiwi business in 2022

Dec. 13, 2022

2degrees’ annual research, the Shaping Business Study, dives into how Kiwi businesses are faring, and in 2022 it revealed a very different picture for businesses of different sizes.

Ramping up a national competition and changing the world for good

Dec. 13, 2022

Kiwis are born and bred innovators – in fact - you could say innovation runs in our blood. Samsung New Zealand celebrates this with Samsung Solve for Tomorrow.

Panadol shining a light on Kiwis who care

Nov. 4, 2022

Acumen helped launch The Panadol Care Collective, which celebrates the extraordinary people who go above and beyond for their fellow humans, seeking nominations from the public for a share of $15,000.

Mastercard ‘Switch On’ campaign: Getting businesses contactless

Oct. 23, 2020

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world. Part of this campaign was 'busting' contactless myths.

Telling Microsoft's New Zealand story with an integrated communications approach

Dec. 31, 2019

Microsoft is committed to taking a leading position on tech issues in New Zealand, and we’re proud to support with the business communications, government relations support and media engagement it needs to fulfil this.

Successful Summit paves the way for a Just Transition to a low carbon economy

Dec. 31, 2019

We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May.  It started the national conversation of how New Zealand could transition to a low carbon economy in a way that supported workers and communities.

Let them eat cake! Kiwis recreate democracy with Minecraft

Dec. 31, 2019

An initiative between Microsoft and Parliamentary Services gave Wellington school students the opportunity to get a peek inside the real Beehive before heading to Microsoft HQ to learn how to use its digital learning tool Minecraft.

Coke continues to build trust: launches No Sugar

Dec. 31, 2018

We have worked with Coke for a number of years supporting a programme of work to balance the conversation around sugar and more broadly, build trust. In June, we supported Coke to launch its biggest new product announcement in over a decade.

Launch of the Data Futures Partnership's Guidelines for Trusted Data Use

Dec. 31, 2017

The launch of The Data Futures Partnership's A Pathway to Social Licence: Guidelines for Trusted Data Use is the result of extensive engagement with thousands of New Zealanders to understand how they feel about their data being shared in different situations.

Ethnic People in Commerce New Zealand Conference

Dec. 31, 2016

We worked with the Office of Ethnic Communities to plan and deliver this year’s EPIC NZ conference. In June, EPIC NZ brought together more than 300 participants from New Zealand's ethnically diverse business community to discuss diversity and the New Zealand Business story.