Our Work

Through our work we help organisations reach their potential in an uncertain, fast-changing environment. Working across all sectors including government, infrastructure, technology, professional services and fast-moving consumer goods, we create conversations and move people to positive action. Our integrated marketing communications and campaigns, digital and traditional, drive results for our clients.


Helping Stake say ‘cheers’ as Kiwi investors geared up for the Rocket Lab IPO

Dec. 18, 2021

Listing on the New York Stock Exchange is no easy feat. So, when digital brokerage app Stake heard that Kiwi-born Rocket Lab was about to do just that, it asked Acumen to find a way to say congrats and encourage Kiwi investors to invest in RKLB via Stake. Share platforms are becoming a crowded space where getting liftoff can be challenging, so we looked for something a bit extra to add rocket fuel to the launch.

Driving the motor industry into the climate change discussion

Dec. 18, 2021

The transport sector is one of the major emitters of long-lived gases that contribute to climate change. As the largest representative of the New Zealand motor industry, it was important for the Motor Trade Association (MTA) to have its voice heard, particularly as the Government's response to the Climate Change Commission could have a big impact on its members' businesses.

Master Builders’ Constructive tackles housing crisis

Dec. 18, 2021

Master Builders Constructive Forum plays a vital role in Master Builders’ advocacy programme as it brings the construction sector together to tackle the big issues.

Samsung Solving for Tomorrow

Dec. 18, 2021

Master Builders Constructive Forum plays a vital role in Master Builders’ advocacy programme as it brings the construction sector together to tackle the big issues.

An informed voice for business: EY's position to help NZ businesses post COVID

Dec. 18, 2020

As a business that advises other businesses around the world, with a finger on the pulse of global economies, EY is in an almost unrivalled position to provide guidance to New Zealand businesses facing challenges resulting from COVID-19.

Building relationships to secure the largest investment in trades and apprenticeships

Dec. 11, 2020

Construction industry body BCITO knew from experience that apprentices are always among the hardest hit in any recession as they carry a cost to businesses and are not yet able to do the work of their more experienced colleagues.

The art of content creation – effective brand storytelling

Dec. 4, 2020

Creating engagement and building an emotional connection with a brand is an art in today’s world. Central to our integrated campaigns are brand stories that can work across multiple channels – increasingly this is becoming social-led as we follow where the audiences are.

Mastercard ‘Switch On’ campaign: Getting businesses contactless

Oct. 23, 2020

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world. Part of this campaign was 'busting' contactless myths.

Telling Microsoft's New Zealand story with an integrated communications approach

Dec. 31, 2019

Microsoft is committed to taking a leading position on tech issues in New Zealand, and we’re proud to support with the business communications, government relations support and media engagement it needs to fulfil this.

RMBA builds engagement on social media: Keeping content fresh

Dec. 31, 2019

RMBA has been seeking to make better use of its digital and social media channels to communicate RMBA and its members to a wider, diverse audience, including existing members, potential new members, and people that are looking to use a builder.

Deer to be different: Our work with Pāmu to raise brand awareness

Dec. 31, 2019

We’re working with Pāmu to raise awareness in the high-end hospitality industry, developing a communications strategy targeting chefs and restaurateurs that incorporates media engagement, social media and events.

Successful Summit paves the way for a Just Transition to a low carbon economy

Dec. 31, 2019

We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May.  It started the national conversation of how New Zealand could transition to a low carbon economy in a way that supported workers and communities.