Our Work

Through our work we help organisations reach their potential in an uncertain, fast-changing environment. Working across all sectors including government, infrastructure, technology, professional services and fast-moving consumer goods, we create conversations and move people to positive action. Our integrated marketing communications and campaigns, digital and traditional, drive results for our clients.


Top leaders come together to drive the future of construction

Dec. 13, 2022

Acumen supported Master Builders to launch the Vertical Construction Leadership Group (VCLG) to address the systemic issues facing the commercial construction sector and unlock better outcomes for New Zealanders.

Ramping up a national competition and changing the world for good

Dec. 13, 2022

Kiwis are born and bred innovators – in fact - you could say innovation runs in our blood. Samsung New Zealand celebrates this with Samsung Solve for Tomorrow.

Surviving, reviving, thriving - shaping Kiwi business in 2022

Dec. 13, 2022

2degrees’ annual research, the Shaping Business Study, dives into how Kiwi businesses are faring, and in 2022 it revealed a very different picture for businesses of different sizes.

Celebrating a landmark launch in a landmark location

Dec. 13, 2022

We recently helped HP launch its new generation of HP ENVY and Spectre laptops across Australia and New Zealand.

Panadol shining a light on Kiwis who care

Nov. 4, 2022

Acumen helped launch The Panadol Care Collective, which celebrates the extraordinary people who go above and beyond for their fellow humans, seeking nominations from the public for a share of $15,000.

Driving the motor industry into the climate change discussion

Dec. 18, 2021

The transport sector is one of the major emitters of long-lived gases that contribute to climate change. As the largest representative of the New Zealand motor industry, it was important for the Motor Trade Association (MTA) to have its voice heard, particularly as the Government's response to the Climate Change Commission could have a big impact on its members' businesses.

Samsung Solving for Tomorrow

Dec. 18, 2021

Celebrating Aotearoa New Zealand's next generation of innovators at the inaugural Samsung Solve For Tomorrow event.

Helping Stake say ‘cheers’ as Kiwi investors geared up for the Rocket Lab IPO

Dec. 18, 2021

Listing on the New York Stock Exchange is no easy feat. So, when digital brokerage app Stake heard that Kiwi-born Rocket Lab was about to do just that, it asked Acumen to find a way to say congrats and encourage Kiwi investors to invest in RKLB via Stake. Share platforms are becoming a crowded space where getting liftoff can be challenging, so we looked for something a bit extra to add rocket fuel to the launch.

Master Builders’ Constructive tackles housing crisis

Dec. 18, 2021

Master Builders Constructive Forum plays a vital role in Master Builders’ advocacy programme as it brings the construction sector together to tackle the big issues.

An informed voice for business: EY's position to help NZ businesses post COVID

Dec. 18, 2020

As a business that advises other businesses around the world, with a finger on the pulse of global economies, EY is in an almost unrivalled position to provide guidance to New Zealand businesses facing challenges resulting from COVID-19.

Building relationships to secure the largest investment in trades and apprenticeships

Dec. 11, 2020

Construction industry body BCITO knew from experience that apprentices are always among the hardest hit in any recession as they carry a cost to businesses and are not yet able to do the work of their more experienced colleagues.

The art of content creation – effective brand storytelling

Dec. 4, 2020

Creating engagement and building an emotional connection with a brand is an art in today’s world. Central to our integrated campaigns are brand stories that can work across multiple channels – increasingly this is becoming social-led as we follow where the audiences are.